Categories
Deal-Driven Growth

Applying The Power Of Deals For Social Justice

Regular listeners may have noticed we didn’t put out a new episode last week. That wasn’t part of our original plan, but in light of George Floyd (Breonna Taylor, Ahmaud Arbery and so many others) and the protests, we felt it was much more important to make room for voices speaking around those important social justice issues. As we were also taking part in the #melanatedvoices campaign on our social platforms, we chose to forgo our regular podcast as well.

Our hope was to create more space for conversations about race relations, police brutality, and white privilege.

Those are the conversations we’ve been engaging with, and we plan to continue. Being back this week doesn’t mean we are no longer committed to the cause! I’ve been part of this work for over 20 years, and will continue on.

And since this is a deals podcast…let’s talk about how it all relates!

Biggest Mistakes (In Negotiations AND in Hard Conversations)

If it’s new to you – a new concept, a new conversation, a new way of seeing – definitely start learning and engaging! But please start by remembering that Black people have been living this for hundreds of years. It’s been part of their lives and experiences, and it’s something they’ve been talking about forever and could talk about all the time. There are hundreds of resources you can use to learn more; books, podcasts, educators, social accounts.

So start by investing in educating yourself with resources that already exist (rather than asking a Black person to walk you through it all yet again!). As you do that, you can be thinking about this conversation in the same way you think about a deal:

How do you align?
What’s the best way to support somebody?
How do you understand what the needs are?

For example, when making deals I often point out that the biggest negotiation mistake people make is not listening enough. We tune out, we assume we know, or we spend our “listening” time thinking about what we’re going to say next.

However, this is NOT the time to make that mistake. This is a time to listen – fully listen.

When we are talking too much, it’s often because our ego is engaged. We certainly see that happening in many online conversations right now. We all have opinions. But in the same way that your ego can derail a negotiation, it can derail you right now.

Stop trying to be “right”, and focus on being effective. Rather than jumping in with your own opinion, try listening to others. It will serve you in business and negotiations, and it will also serve you when you engage with hard conversations and realities.

(The other big problem? FEAR. Listen in to the full episode to hear my take on the role fear is playing right now.)

Put Yourself on the Social Justice Court

You absolutely have to be willing to make mistakes.

This isn’t an invitation to be reckless and just and do anything. However, you can’t just refuse to speak up or engage because you’re afraid of messing up. If you want to make something happen, you have to put yourself out there.

In business, you can plan, and plan, and plan….and never get anything done. That’s just as harmful as jumping in too fast and taking action when you’re unprepared. So yes – educate yourself. Make an effort to learn more. Listen well.

But don’t forget to take action as well. Speak up. Engage. Be willing to admit to mistakes you might make as you do so.

In deals, we often make strategic alliances. You can do that here too. Whether that means being an ally to, or better yet, an advocate for friends or colleagues, aligning yourself with a movement like Black Lives Matters, or connecting more fully with your community.

As you do this, it’s vital that your focus is on their needs. As a strategic partner, do you need to share? Listen? Support? Comfort? Rally with?

When it comes to engaging with other white people, consider what will be effective and efficient.

  • Where is your energy going?
  • Who are you elevating?
  • Who do you need to move on from?

When you’re trying to negotiate a deal and it’s clear it’s not going to happen, you move on. You want to go where you can make a difference, where progress can be made. It’s okay to stop sinking your time into a person or conversation that clearly isn’t open to learning and changing right now.

Gain Clarity & Identify Disconnects

Do the work to make sure you understand what is acceptable to you, and what’s not.

When I work with clients, we get super clear on the purpose of any possible deal. We question why we’re pursuing it, what impact we hope it will make, and why it matters to us.

You can do that with this work as well. Don’t be afraid to ask yourself the hard questions, and to dig deeper into what matters to you, and why.

Your deepest why can bring you greater clarity about your principles, your vision, and your values. We are absolutely called to figure out what we truly stand for, who we are, and what we are committed to now more than ever.

Identify disconnects between what you say you are….and who you really are.

It’s easy to post online, but not as easy to take action.
It’s easy to learn the “right” things to say, but not as easy to truly hold those beliefs in your core.

This is the time to question what you are aligned with, and how you can better align with the things you say matter most to you.

Alignment Truly Matters

In every aspect of your life, alignment matters.

Friends, relationship, business, deals, social justice.

When something is out of alignment, it does impact you.

You may find yourself needing to make decisions about people and things that you want in your life, or that you need to remove from your life. Don’t be afraid to take a good long look around and determine what actually aligns with your values, and what doesn’t.

For many years, at the end of every year, I have a practice of evaluating my relationships and determining who I need to eliminate or reduce the time I spend with in my life. It’s become such a habit that I now naturally take care of cutting ties, as needed, throughout the year and there is usually nobody on that list at the end of the year anymore. I’m aware of what aligns and what doesn’t, and I don’t hesitate to make changes in order to amplify what is actually aligned.

You can do the same.

If you say you’re committed to change and growth, you need to make sure your clients, your vendors, your business partners, and your practices are aligned with that value.

More and more, people have the understanding that who you are as a person and who you are as a brand or company is important. If they sense a disconnect, you’re going to have problems. (If you HAVE a disconnect, you have problems!) That’s why paying lip service to an idea without truly aligning yourself and your values is not a solution.

Please take the time to get educated, to explore your deepest values, and to fully listen to the voices of our Black brothers and sisters who are speaking out. Change starts with each of us. You can listen in to the full episode if you’d like to hear the rest of my thoughts on authentic alignment, making a difference in these times and how many of the principles of authentic negotiating and deal-driven growth apply to current challenges and opportunities as well!

As a white person who has been on this journey for over 20 years, I’m here to be a resource to you as well. If you’re serious about growing and learning, feel free to reach out. I would love to be able to provide you with resources and tangible ideas about how you can move forward to truly make a difference in transforming racism and white privilege.

Listen to the full episode here.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

Categories
Authentic Deal-Making Deal-Driven Growth

Strategic Business Growth Leads to Deal Opportunities

Lately, you may have noticed that we’re having a wider variety of guests on the podcast. They are speaking about the variety of things you need to do in your company to prepare yourself for deal-related opportunities. This includes strategic business growth decisions like building teams and putting processes in place. It also includes building a company that’s less dependent upon you as the founder.

Strategic Growth Positioning

It is a myth that you need to be a huge company with huge resources and major capital to do deals. Why? Because deals are not only about financing. We’ve covered everything from joint ventures and strategic alliances to licensing deals and affiliate deals online. We’ve also discussed sponsorships and business partnerships. Everybody at any size can do a deal.

However, it does take some level of resources. In the very least, you need somebody with the time and focus and energy to get deals done. Are in the position where you are working in your business as the founder? Do you have to be there every single day to make sure that the sausage is getting made, so to speak, or the products are going out? Because if you’re the one actually delivering the services to the client — then you don’t have the time to work on any kind of deal.

If you’re not doing those things and you haven’t built a team and you haven’t put systems in place, your ability to do deals successfully is extremely limited.

Scalable and Salable

You’re probably familiar with the concept of scalable and salable. You know that those principles ring true whether you’re ever going to sell your business or not. But even if you don’t plan to sell, why not be in a position where you can monetize at the end? Too people get to retirement and their business just sort of goes away.

No matter what your business is, ultimately there is a way to monetize it in some way that lasts beyond your ability to run it. But you have to be sure that it’s not solely dependent upon you, and that you build it in such a way that it has value beyond you. When you build processes and systems and shift your mindset to build a team, that’s when you truly build a brand and something that has value beyond your own efforts.

So many experts and entrepreneurs have experience in doing that, which has allowed them to not only be in a better position to do that ultimate exit deal at the end but also freed them up and made the company more valuable with increased profits while they were running it.

It also ensured they had the power to do deals during their operations, not just at the end when they were phasing themselves out.

Working On Your Business

The fundamental level of this is the concept of working on the business and not in it. People have to figure out what their highest and best use areas are. That means what it is that you are great at, and what you love doing.

And too many people stop there. But just because you love it and you’re good at doesn’t mean it is highly leveraged. It may not even make a big difference in your organization.

You have to assess whether it moves the needle. If you’re not doing stuff at that level, then that’s your first problem.

Second of all, build a team. I’ve built this phenomenal team and they do a lot of the work in the areas that they’re more talented in than me or that are not in my highest and best use areas. It’s their highest and best use areas, though, and that allows me to leverage the high-level things that I do.

I’ve had entrepreneurs tell me that they can’t do that because they haven’t got the right people. Usually, they say things like, “I’m kind of a perfectionist”, or “ I don’t think anybody’s going to do it as good as I do”. Well, those are problems. Both the perfectionist thing and also the lack of trust in other people. Ultimately you can find the right people out there, but some of that is a mindset thing. When you believe they aren’t there, and that no one could ever do the job right, you’ll always have a reason to turn potential candidates away. Or a reason to critique and run off the people you do have.

Trust Me – 80% Works

So here’s something to keep in mind. Some people do it differently than you. And it doesn’t seem like it is as good, but you know what, maybe it is as good, sometimes even better. If they can do it 80% as good as you, let them do it. Even if that means you come in at the end and tweak that final 20%, you’ve saved a significant amount of time and started the process of training someone who will get better and better at understanding what 100% looks like.

When you’re in a position to have a successful business that’s grown organically and that scales in a way that’s not dependent upon you, you get to have a better lifestyle. You’re not working 20 hours a day, you’re not under extreme stress all the time, and you’re bringing in expertise and surrounding yourself with people who are better at certain things. If you have systemized things so that you’re acting in your highest and best use areas, you’re now leveraging what you’re best at. That means that you’re going to be producing more revenue. And then you start to build this team, who is also either producing revenue or helping get the work done, so not only are you going to have more time, but you’ll also be more successful.

And of course, that increases your enterprise value and valuation on the back end.

In your business, that can look like whatever makes the most sense for you. There is no one right way to scale or grow, or to run day to day operations. And you certainly shouldn’t feel obligated to grow past the point that you want your business to be at. What’s important is that you have clarity about what you’re seeking in your business.

I’m speaking from experience here and saying that it starts with us. It starts with addressing our own limiting beliefs and our own willingness to be open to learning and growth. All of that mindset work is the stuff that we need to learn as entrepreneurs so that we can continue to develop in a way that will allow our businesses to scale.

Grow Your Mindset

Over on my website I have a whole list of mentors and leaders in the mindset and development space. If you want to be able to grow more and experience more deal-driven growth, it’s vital that you get your business running in such a way that it’s organically successful and less dependent upon you. That starts with a mindset shift and a willingness to do the personal growth work to make that shift. And that feeds back into your ability to continue to scale, build your team, and put new processes in place when you get to that next level.

What I am committed to is not only deals and growth but really entrepreneurial freedom. I think you’ll see that in some of the stuff we’re doing with our upcoming Entrepreneurial Freedom course. If you have any questions about that, definitely reach out. At the end of the day, I love working with entrepreneurs. I love helping people achieve their dreams and visions. It can be some tough work, but it’s always easier when you have guidance and support.

Listen to the full interview here.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

Categories
Authentic Deal-Making

From High School Dropout to Entrepreneur

At the age of sixteen, Ralph Peterson was told that he was a hands-on learner destined for manual labor, so he quit school and began working in construction. Despite the fact that he always wanted to be a writer, Peterson took these words of “wisdom” to heart and spent eight years on the mud-boots path until he woke up. Peterson always knew that he was capable of doing so much more with his career, but it wasn’t until twenty-four that he decided to finish high school and enroll in college, where he eventually received an associate’s degree in creative writing, a bachelor’s degree in U.S. history, a second bachelor’s degree in business administration, and a master’s degree in organizational leadership.

The Power of a Good Story

Ralph Peterson achieved his dream of becoming a writer, but with all of the accolades aside, he considers himself a teacher before anything else. At its core, Peterson’s role is to teach people in the ancillary departments how to make their processes better, but the ability to monetize his expertise came through an unexpected opportunity during his time as a sales representative.

One of the main reasons that Peterson was driven to become a writer was his passion for storytelling and public speaking, but he only got to employ a half-hearted version of his skill during a thirteen-year career selling housekeeping management systems. The client-facing role provided a means to showcase his skill in the art of speaking, and eventually, he was asked to fill-in for a keynote speaker at a seminar for “housekeeping as a business.” Peterson un-begrudgingly agreed to do the event for free and at the end, he was offered a consultancy opportunity by one of the attendees and his business was born.

Housekeeping in Long-term Care

Peterson deals with two competing business models in the realm of housekeeping and long-term care, but he was able to find a solution that spans both sides. With housekeeping, laundry, maintenance, and dietary, some businesses will come in and take over everything including staff, purchasing, training, oversight, management responsibilities etc. Other businesses choose to opt-out of paying for everything while still providing the management, training, and oversight. Peterson’s niche is right in the middle, where he comes into the same businesses and develops a program for them to follow, then provides oversight of the program moving forward.

Doing Deals as a New Small Business

Initially, Peterson was doing everything himself, but as his client roster grew and the territory expanded, he brought on a Director of Operations for support. The business had limited resources since it was just starting out, but Peterson forged a PTO and benefits package that no one could resist. He prioritized company culture at a very early stage, but he also learned the importance of doing deals internally to increase performance, morale, and employee retention.

On top of increasing his capacity with an additional employee, Peterson is moving a lot of his work to digital platforms so that he can travel less and do more. He hosts webinars with current clients to ensure the success of their new programs, but he is also using technology to bolster a new offering; education and breakdown of nursing home systems and processes. The new product is taking off right now, and 75% of it is done online.

Pay it Forward

Peterson wants to work with clients who are motivated, passionate, and want to get better. It is not about the size of the client so much as their intention since they are both fighting for better care. This includes prospective students for which Peterson is currently building a business model. He is extremely passionate about teaching other adults that there is more to a career than what they currently understand, and he wants to give them the tools to achieve entrepreneurial success in the same industry like he did, regardless of their specialization. Housekeeping used to have a negative connotation for Peterson but now, he understands that it gave him every opportunity and he wants to pay it forward.

You can learn more about Peterson’s story in his episode on Fueling Deals.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!