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Authentic Deal-Making Authentic Negotiating

Nonverbal Communication in Negotiations

In any deal between two parties, negotiation is one of the most important steps. It is the point where everything can go well and all parties walk away satisfied, or where everything can fall apart and no deal is reached. Your skill and understanding of negotiating is crucial to where on that spectrum you end up. But did you know that what you and your deal partner aren’t saying can be as telling as what you are saying?

I recently invited Greg Williams to join me on the Fueling Deals podcast. Greg is known as “The Master Negotiator and Body Language Expert”, a title that he has truly earned over his 30+ year career of negotiating speaking and training. Today, Greg is a seven-time author, speaker, mentor and coach who teaches the vital skills he has picked up over the course of his career. One of these important skills is the ability to look for nonverbal cues and body language in the person you’re dealing with and to be aware of your own cues and body language.

In our episode together, Greg and I discuss some of the many ways in which people can let slip what they’re really thinking. From tone and inflection in their voice to physical cues, to involuntary “micro-expressions” they display, your deal partner is feeding you a constant stream of useful information that you can use to gauge their mindset and get a glimpse into where they are at in negotiations… if you know how to watch for them.

Micro-Expressions, Your Secret Weapon

During our conversation, Greg mentioned watching for “micro-expressions”. These little tells often last only a moment, and they’re triggered when the other party is responding to something that has stimulated them. People often let these glimmers of emotion slip through before they lock down their reactions, and if you know how to look for them you can get a great insight into what they are thinking and feeling.

Imagine the classic image of a prim and proper lady “clutching her pearls” for a moment when she has heard something scandalous. Or someone letting out a little gasp of surprise. People are full of these little tells if you know to watch for them. A person briefly glancing up and to the left is signaling that they’re remembering something. The twitch of a jaw muscle can indicate suppressed annoyance or frustration. Even the tone and inflection of someone’s speech can tell you more about what they are thinking. The key is to watch for these little moments and to know how to interpret them, something Greg is an expert in training business professionals to do.

Playing to Win in the Negotiating Game

For Greg Williams, his love of negotiating comes from a love of playing the game. It’s about controlling his micro-expressions and sometimes even deliberately invoking them to inspire a reaction from the other party. It’s about watching the other person and recognizing and responding to their own tells. All of these nonverbal cues can be just as valid (if not moreso) than the words that are actually spoken.

When playing the negotiation game, it is important to clearly define what “winning” means, for both you and the other party. Once you understand what it will take for everyone to leave the table feeling like they’ve won, you have a much stronger position from which to negotiate. If you can define winning for all parties, you know what concessions the other party will probably be willing to make, and you have a better idea what concessions you’ll need to make yourself to come to an agreement.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

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Authentic Deal-Making

Character in Business

For this episode of the Fueling Deals podcast, I wanted to discuss a subject that has been on my mind a lot recently. The recent college admissions scandal that has involved several prominent celebrities and been in the news so much really got me thinking about the importance of character. Character means sticking to your morals and values, doing the honest thing even if it is the hard thing, and sometimes sacrificing what is profitable in favor of what is right.

I know this subject is outside of the normal scope of my Fueling Deals topics, but I do think there is a business-related value to be derived from maintaining alignment with your character. In this “solocast” episode, I share a few of the stories that have been on my mind recently, both on a personal level and from newsworthy events. I discuss how character can be a guiding principle that helps you avoid deals you shouldn’t get caught up in, and I share why there can be a tangible, valuable benefit to making the hard choices.

A Public Conversation About Character

The celebrity college admission scandal, in particular, has sparked a national conversation about character, morals, and values. On social media, people are calling out the people involved in the scandal for their actions, as well as defending their behavior. The story has brought about a great deal of discussion of what is and is not acceptable behavior for people trying to give themselves an advantage, and I think this conversation is an important one that our society needs to have. Whether it’s the world of business, celebrity or politics, it seems that scandals are appearing in the news more and more these days.

In some regards, I feel that the importance of character has taken a backseat in our society. People are doing morally questionable things today without social repercussions, things that would have been considered dishonest in times past. When an athlete gets bumped and “oversells” being injured to score a penalty against their opponent, we shrug our shoulders. We tell ourselves, “that’s just how the game is played.” In some ways, society has become too accepting of people doing whatever it takes to get an advantage. But at what cost?

Standing Up for What’s Right

I believe that we would all be better off if we collectively held ourselves to a higher moral standard. Sometimes, that little advantage isn’t worth the cost it takes on our character. Maybe a shady deal would be profitable, but if our values don’t align with our deal partner it can also have negative repercussions on our trustworthiness and business reputation. Doing the right thing and doing the easy thing aren’t always the same, and sacrificing your character for the sake of taking a shortcut or avoiding the hard work seldom pays off.

Conversely, maintaining alignment with your character and sticking to your values can build social currency that can be worth more than money. Doing your due diligence and vetting a deal partner can help ensure that you will be happy with the non-monetary outcomes of the deal. Or, it will warn you of potential dangers you might not have considered and may warn you away from the deal entirely. As much as I advocate for the power of inorganic growth through deals, there’s a reason for all those cautionary tales about making deals with the Devil. Sometimes, the best outcome is to just get up and walk away from the table.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

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Deal-Driven Growth

The Ideal Deal Partner

One of the recurring themes that comes up time and time again across the episodes of the Fueling Deals podcast is the importance of finding the right deal and the right deal partner. It is a topic I’ve revisited multiple times, because the importance of this step cannot be overstated.

Not long ago, I invited my friend Mary Ann Buchanan to join me on my Fueling Deals podcast. Mary Ann is the CEO and co-founder of RIA Match, a service that helps pair financial advisor firms with willing deal partners. Mary Ann’s company has more than five thousand clients all over the nation, and she is experienced in connecting her clients with the right deal partners. Mary Ann truly understands why the numbers don’t always tell the full story, and she helps her client firms look past the financial appeal of a deal to see the many other important key factors that need to be considered.

In our episode of Fueling Deals, I speak with Mary Ann about the role culture plays in making a good match between deal partners, and we discuss some of the deals Mary Ann has made in her own business that have helped RIA Match accelerate its growth. Mary Ann shares some surprising statistics about the financial advisor industry and discusses the work her company does for its clients in areas like succession planning, mergers and acquisitions. Mary Ann is truly an expert in the art and science of finding the right deal partner that meets an organization’s needs.

It’s More Than Numbers

As we’ve established before, numbers often don’t tell the whole story. A deal may look profitable on paper, but it can easily cause more negative effects on your firm than positive ones if the only thing you’re looking at are the financials. Culture is the other secret ingredient of a great deal, regardless of what kind of deal you’re considering. In the case of a merger or acquisition, a good culture match ensures that the merged teams can work together productively. In the case of a strategic alliance or brand deal, a good culture match can guarantee that both deal partners are on the same page about the goals of the deal.

In every case, compatible culture is at least as important as the financial impact of a deal. Identifying any cultural conflicts with your potential deal partner is a necessary step that needs to be completed before you agree to any deal. You will save yourself a lot of headache later by taking this key step now.

Understanding Your Firm’s Needs

One of the ways in which Mary Ann’s RIA Match service helps its client firms is by assisting them in understanding their unique needs and then pairing them with a deal partner who can satisfy those needs. That truly is the key to a great deal. By clearly articulating what you are looking for and what you hope to accomplish from a deal, you can have a much better sense of who would be an appropriate deal partner.

During our conversation, Mary Ann gave a fantastic checklist of considerations and data points that RIA Match examines. This is a phenomenal list to keep in mind when you’re looking for your own deals. Things like geographic location, number of clients, what technology is being used, and what sort of growth trajectory you are looking for are all things a potential deal partner wants to know about your organization and things that you should consider in your own deal partner to help evaluate if the deal is the right one for you.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

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Authentic Deal-Making

Key Steps to Take During an M&A

Mergers & Acquisitions

The great thing about M&A deals is the opportunity they present to combine two talented, experienced teams of professionals into one group. The danger of mergers and acquisitions comes from combining two teams with differing cultures, attitudes, goals and egos into one group. Just as the right mix of people can be an explosive catalyst for your business, the wrong mix can see everything blow up in your face.

Not long ago, I invited David Shriner-Cahn to join me on the Fueling Deals podcast. David is the host of Smashing the Plateau, a highly regarded podcast with more than 400 episodes of wisdom that entrepreneurs and business professionals can draw from to help their business break through to the next level of success. David’s podcast has been featured in Forbes Magazine’s “Three Podcasts to Power Up Your Ultra-Lean Business,” and has appeared on the list of Inc. Magazine’s “5 Entrepreneurs That Will Change the Way You Communicate.”

During our discussion, David and I talk about the important things to keep in mind before a merger or acquisition, and the key steps that need to be taken after the deal is complete. There are a lot of critical considerations to keep in mind when trying to successfully integrate two established teams, and David offers guidance to help you navigate the delicate period of time after a merger or acquisition has been completed.

Before You Sign

As you know, the purpose of this podcast is to help you expand your business with inorganic growth through deals. But this kind of growth comes with its own challenges for which you need to prepare well in advance. It’s important to know what you’re getting into and ensure that your company culture and that of your merger or acquisition partner will integrate smoothly.

You also need to go into the deal with a game plan to address communication needs, help your two teams get to know and trust each other, and establish a clear hierarchy of roles within the new post-merge organization. If you take the time to prepare in advance of the deal, you can help guarantee a much smoother transition once the deal is complete.

After You Merge

The biggest difficulties you’ll face once the deal is complete stems from fear. Mergers can be disrupting and chaotic and, if your team is afraid of the future, it makes things so much more challenging. Addressing those fears with clarity and sincerity is key.

One-on-one conversations, open and frequent lines of communication, and trust and interaction between the C-suite and the ground-level employees is vital. By recognizing, addressing, and alleviating fears on a continual basis, you can accelerate the integration of your teams and strengthen the resulting culture after the merger or acquisition.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

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Authentic Deal-Making

The Right Deal Matters

In this episode of the Fueling Deals podcast, I take you through the very important (and sometimes challenging) step of finding the right deal for your business. It is important to go into this step with a clear understanding of your goals and expectations, so that you can be certain the deal you are considering will fit your needs.

There are many options for locating a potential deal, and many companies turn to both business brokers and investment bankers to help facilitate these connections. However, other options include networking within your industry, reaching out to influencers for sponsorships or brand deals, and even talking to other professionals in your day-to-day life such as your attorney. The options for finding a deal are almost as varied as the types of deals themselves.

For this episode, I highlight some of the key things to keep in mind as you’re looking to procure a deal, to ensure that you go into this important step in the process fully informed, aware of your options, and aware of potential pitfalls and challenges you might face.

Being Prepared Before You Begin

Before you ever get started searching for a deal, you need to ask yourself a few key questions. What are you hoping to accomplish from this deal? Accelerated growth? Marketing possibilities? An exit from your business? Access to new customers or clients? Knowing what you want from a deal is necessary to be certain that any potential deal you find will fit your business needs.

Additionally, once you are clear on your needs and goals, you also need to do research to ensure that your deal will be fair to all parties involved, and so that you understand any associated fees, costs or drawbacks that may come with the deal. Analyze other deals completed by similar businesses in your area or industry. It is even worthwhile to reach out to your competitors to ask them about their experience with similar deals.

By taking these important early steps, you can better evaluate potential deals to ensure that they meet your criteria, and you can more confidently complete the deal knowing what to expect from the process. Understand the benefits and risks of a potential deal and be clear on whether it satisfies your current business needs, and you will be able to move to the next step in the process in a much stronger position.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

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Authentic Deal-Making

Financial Opportunities and The Latte Factor

The true key to success is found in being smart with your money and being smart with your opportunities. Being smart with your money means that you’ll have the financial standing to take opportunities when they are presented. And choosing the right opportunities can open new doors you never dreamed of.

I recently invited renowned author and financial expert David Bach to join me as a guest on the Fueling Deals podcast. David is the nine-time New York Times bestselling author of the Finish Rich series of books beginning with his phenomenal series debut Smart Women Finish Rich, as well as the Automatic Millionaire series. David’s newest book, The Latte Factor, is aimed at today’s young people in an effort to show them that the American Dream can be alive and well for them… if they’re prepared to start working and saving for it now.

In our conversation, David and I talk about how he started developing his Finish Rich system, and why he feels passionately about showing people a smarter way to interact with their money. David discusses how an important licensing deal led to the remarkable ongoing success of his program, and he shares why he learned early on to protect himself from bad actors.

Doing Deals Smartly

After David had developed his Smart Women Finish Rich program, he sought to do licensing deals for its content to generate royalties. The licensing deal David was able to complete created many new opportunities for him and helped create the landscape where his program could flourish and grow. However, David was cautious about being exploited during the development of his program, and he took the time to obtain the relevant trademarks and legal protections for his system before he began shopping it around.

This highlights the importance of protecting yourself legally. Before you start looking into any kind of potential deal, you should consider what legal protections you will need in the event that someone tries to take advantage. And, as David made clear, before you sign any agreement, it is critical that you have a trusted legal expert look the paperwork over. Smart business and legal support leads to good deals.

David then gave insight about how he has leveraged his intellectual property, brand and value into equity positions in companies.

Teaching the Next Generation

David’s new book, The Latte Factor, is aimed at today’s millennials and younger. David wanted to show them that, despite the many financial challenges they may face, there is a clear path to the American Dream available to them if they start planning for it early. As a passionate teacher, David has long believed that it is important to learn to manage your money smartly, as early as you can.

This lesson was something David learned for himself early in his career, when he was shown how a little money saved each day would add up to a huge retirement account. This was a key lesson for David, as were still earlier lessons he learned from his financially astute grandmother who was a self-made millionaire. The remarkable thing about David Bach is that he recognized the value of these lessons at a very young age, and now he works to pass those same lessons on to the next generation. David truly believes that it is never too early to start saving for retirement, and he also believes that anyone can achieve their goals with enough diligence, hard work and willingness to learn.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

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Authentic Deal-Making

Roundtable: How Different Business Leaders Use Deals

My goal is to always bring you new strategies, wisdom and unorthodox ideas that can help you grow your business rapidly and inorganically. With that in mind, I decided to talk to an incredible group of entrepreneurs from across various industries and business models in an informative roundtable discussion.

During a recent episode of the Fueling Deals podcast, I hosted a roundtable discussion with Walton Financial founder Scott Walton; Judy Briggs, a 1-800-GOT-JUNK franchisee; Chuck Morris, owner of Morris Creative Group; Jane Bolin, Chief Marketing Officer of Peyton Bolin; and J2 Solutions founder Vijay Khatnani.

In our interview, the roundtable group discussed how their businesses were able to use deals to accelerate their business growth. We discuss the lessons each entrepreneur learned in the process of closing their deals, and we share valuable strategies, insights and wisdom to help you find and complete your own deals. Listen to our discussion and see how, regardless of the size of your business or the industry in which you operate, deals can be used to fuel your organization.

The Benefits and Challenges of Deals

If there’s one thing I hope you’ll take from our roundtable discussion, it’s that it doesn’t matter how large or small your company is and it doesn’t matter what industry you work in, growth through deals is possible for you. These five incredible business professionals all saw the potential of inorganic growth as a catalyst for their companies.

My guests also share the concerns they felt and the challenges they experienced as they prepared to close their deals, as well as the steps they took to overcome those problems. This is a great educational opportunity to hear firsthand how the process of acquiring or merging works and to prepare yourself for any potential obstacles.

For Companies of Every Shape and Size

The five businesses represented during the roundtable come from wide-ranging industries: legal services, financial services, marketing, information technology, and even junk removal. They are family operated, partnerships, sole proprietorships and franchises. But, as diverse as they are, they all fueled their growth through deals.

Just as these five entrepreneurs were able to use inorganic growth to expand their businesses, you too can benefit from business partnership, franchise, equity barter, acquiring or merging and other deals to grow your own business. These real world case studies are a great way to familiarize yourself with the process and truly highlight the benefits you can reap from the rapid growth of fueling deals.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

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Authentic Deal-Making

People are the Keys to Deal-Making

When it comes to deals, few things will facilitate or derail a deal the way the people involved will. Emotions and egos have an oversized impact on the success or failure of deals, and they can cause negotiations to rapidly break down over a perceived slight or imbalance that could have been worked out to everyone’s satisfaction.

I recently spoke with John Furey, the founder and principle of Advisor Growth, as a guest on my Fueling Deals podcast. John and his organization specialize in the financial advisor industry and in helping financial advisor firms grow, expand, strategize, and do deals of all kinds. John knows from firsthand experience the importance of keeping a level head and remaining fair to all parties involved, and he has also seen how emotions can have a chilling effect on deals.

In our discussion, John shares some of the strategies and advice he provides his clients, including the importance of remembering that three constituencies are involved on each side of a deal: the owners of the dealing businesses, the teams that make up those businesses, and the clients or customers who rely on those businesses. A successful deal will benefit all three of these distinct groups and help satisfy their unique needs and expectations.

Checking Emotions at the Door

As part of his work on behalf of his clients, John helps to facilitate deals. A big portion of that facilitation lies in ensuring that everyone keeps a level head. As John said during our conversation, “let’s not let a transaction die over a toaster oven”. In other words, when small, easily solvable issues with a deal collide with huge egos, the entire deal can unravel.

Being clear in your expectations and keeping a willingness to compromise are critical for any deal. It isn’t as important to have every box in your column checked as it is to ensure that both sides feel they are being treated fairly. Try to remain calm, be flexible, and prioritize the things that actually matter and your negotiations should go much more smoothly.

Attracting and Keeping Talent

One of the other functions of John’s organization is helping financial advisor firms strategize and plan for growth. Of course, business growth is at the heart of what the Fueling Deals podcast is all about, so during our conversation we explored some of the other advice and tips John shares with his clients.

One of the things John said that really stood out is that it is bright, talented professionals are vital for the success and growth of any firm. Attracting and keeping that talent is incredibly important, but doing so requires offering a clear and communicated path for those talented individuals within the firm. That involves things like compensation, career advancement and other steps that need to be taken to ensure that your great employees understand how they can continue to grow alongside the firm’s growth.

Learn more about Facilitating Deals and Growing Firms, with John Furey by listening to my episode on Fueling Deals podcast.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

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Authentic Deal-Making

A Very Big Deal

In this episode of the Fueling Deals podcast, I highlight some of the key points I have been able to draw from some of the deals I have personally worked on. These deals are protected by attorney-client privilege, of course, so I can’t go into the specifics of the deals, but I do want to discuss some of the prevailing themes and key considerations that were found in these deals.

There are numerous details to consider when navigating a deal, and there are countless ways a deal can capsize or go sour, but there are a few primary points that we can look at that are important to any deal of every kind and size.

The importance of keeping your patience, appropriately pacing a deal, asking the right questions, dealing with “conversation stopping” statements, and maintaining relationships with your deal partners cannot be overstated. These critical steps will help you deal with many of the challenges, obstacles and obstructions in your own deals. I hope you’ll listen to the episode and learn why each of these steps is so vital to a successful deal.

Navigating Treacherous Waters

Many of the problems you may face when negotiating with a deal partner can be mitigated or totally avoided by maintaining a calm, level head throughout the process. Impatience can lead to losing any advantages you have during the negotiations, and it can derail the deal entirely if emotions are running hot. That’s precisely why it is important to allow a deal to carry its own momentum and avoid trying to hurry it along artificially or slow it down dramatically.

Likewise, it is important to know how to deal with conversation-stopping statements like “that’s how we’ve always done it” and “nobody has ever asked that before”. When these statements are made, it is the other party’s attempt to shut down the conversation. In response, explain that because it has always been done that way doesn’t make it right and that you are not everyone else. Then explain why it matters to you and make your case for why you are pressing the issue. Many misunderstandings and miscommunications can be avoided in this way.

Smooth Sailing

Just as there are steps to take to keep a deal from derailing, there are other steps you can take to strengthen a deal. Open communication is vitally important for building trust and letting the other party know that you’re serious. Asking questions and seeking clarification on important or confusing details can keep the negotiation process flowing smoothly.

By taking these important steps all throughout the deal process, you can avoid many of the rocky issues that can create difficult problems or even shut down a deal in progress. Of course, other issues may still come up, but by remaining patient, allowing things to move at their own natural pace, asking key questions and building a relationship on trust and communication, you have already laid the foundations of a strong deal and are better prepared to deal with any other problems that may arise.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!

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Authentic Deal-Making

The Birth of a Powerhouse Brand

In the most recent episode of the Fueling Deals podcast, I had the incredible opportunity to sit down for a conversation with Brian Smith. Brian is the founder of UGG, and today he is a highly respected and sought-after business speaker and business growth mentor.

Brian had the spark of the idea that would become UGG when he was surfing in California and realized that there were no sheepskin boots readily available in the United States. Brian reached out to an Australian supplier and became a distributor, and from those humble beginnings UGG began its ascent to an international billion-dollar brand.

Throughout UGG’s early years, Brian turned to deals many times to fuel the company’s growth. He traded equity in the company for investment financing many times, until he had no equity in his company at all. But a series of events involving a death, a rival brand, fantastic timing and incredible good luck saw Brian restored to 100% control over UGG.

Brian was able to use inorganic growth to help bring UGG to consumers’ attention, fueling its growth and going from $20,000 in startup capital to more than $1 billion in annual sales every year. Brian shares how deals helped him not only grow his company but also overcome the challenges and obstacles he faced time and time again. Listen to the episode and learn how deals helped put UGG on the international map.

The Right Place and the Right Time

As Brian’s story illustrates, sometimes the secret to a great deal lies in recognizing the opportunity when it knocks. Time and time again, Brian saw opportunities for partnerships, trading equity for financing, entering into key strategic alliances and navigating dark waters through deals. Many of these opportunities could have been easily missed if Brian had not been paying attention, and the legacy of Brian’s time at UGG could have turned out very differently.

Brian had to develop a keen sense of business strategy and knowing when to take a deal and when to walk away. The UGG story does a wonderful job illustrating the big lessons I want you to draw from the Fueling Deals podcast: that inorganic growth through deals can be a powerful way to grow your business.

Bad Deals?

During our conversation, Brian shared a profound story of a deal gone wrong. The details, while interesting, don’t matter as much as the lesson the story contains, however. Brian explains that, although the deal worked out poorly for him, he doesn’t blame the other parties for ripping him off or trying to take advantage of him. Instead, Brian sees things differently. Brian recognizes that the other parties were looking out for their own interests, and that Brian himself should have been more diligent in ensuring that his strategies, goals and expectations from the deal were aligned with his deal partners.

This is a powerful takeaway, and it illustrates one of the primary ways that a deal can turn sour. Doing your due diligence and making sure that the deal benefits everyone involved is an important step that can strengthen your good deals and warn you away from the bad ones. Brian learned this lesson the hard way, but through good luck and strategy he was able to continue to steer UGG on its road to astonishing success despite this rough period. Brian was able to right the ship after a bad deal, and later sell his company in what he considers to be the best deal he ever made.

Learn more about From Startup to Billion-Dollar Brand by listening to my episode on Fueling Deals podcast.

Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.

If you want to find out how deal-ready you are, take the Deal- Ready Assessment today!