Using social media influencers may not be the first strategy that comes to your mind when you think about getting more deals. However, in my most recent podcast episode, Influencer and Sponsorship Deals, Ramon Ray, a bestselling author and four-time entrepreneur, gave us some great insight into how influencers can be a big asset to your marketing strategy.
Ramon’s career has been about helping entrepreneurs grow and scale their businesses. He also has personal and first-hand experience in the areas of marketing, sales, technology and personal branding. He has spoken before the United States Congress, invited by the Office of the President of the United States to speak at the White House on personal branding and produced many events including the “Smart Hustle Small Business Conference”, “Small Business Summit”, “Small Business Technology Tour”, “Small Biz Big Things” and more.
On this episode of Fueling Deals, Ramon and I talk about influencer and sponsorship deals, why they make sense for businesses of all kinds, and how they can have a powerful return on investment. Ramon shares his own experiences of closing a deal to sell his business, and he details his experience of setting up a business partnership and how it was structured. Listen to our conversation and learn why deals aren’t just mergers and acquisitions, they can be smaller arrangements… with huge results.
Why Influencers?
Social media influencers are a relatively new phenomenon, so why would you turn to one for your marketing? The answer is simple. An influencer already has an established relationship with his or her audience and has already done the work of building trust and growing their community. You can tap into that ready-made market for far less money than you would spend working with a traditional celebrity.
Social media influencers are also a great way to tailor your marketing efforts. You already know the kind of content the social media influencer is making, and you know who their target audience is. Finding and working with an influencer whose audience is your exact demographic can reap rewards you wouldn’t find with traditional marketing methods, and for far less money.
The Variety in Deals
As I have stressed before, deals aren’t just about mega-mergers and acquisitions. Working with smaller deals can provide significant benefit to your business as well. Influencer and sponsorship deals can be a powerful tool to connect your business with a premade audience, expose your products or services to new people who are more likely to be interested, and allow you to connect to your customers and build brand trust.
And that’s just one of the many types of deals at your disposal. If you haven’t done a deal before, just remember: everyone started with one deal. Perhaps working with an Instagram or YouTube star or, more applicable to some businesses, a LinkedIn Influencer is a great first deal to help give you a sense of how powerful deals can be in growing and scaling your business.
Learn more about Influencers and Sponsorship Deals by listening to my episode on Fueling Deals podcast.
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Corey Kupfer is an expert strategist, negotiator and dealmaker. He has more than 35 years of professional deal-making and negotiating experience. Corey is a successful entrepreneur, attorney, consultant, author and professional speaker who is passionate about deal-driven growth. He is also the creator and host of the DealQuest Podcast.
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